Sunrise Capital seeks to be a pre-eminent provider of equity capital to Pakistani businesses lacking ready access to the stock market, with a focus on increasing shareholder wealth in private companies, and assisting shareholders to release value.

Sunrise Capital aims to be a supportive investor, and takes a seat on the Board of investee companies as the primary input channel.

Sunrise Capital prefers to work with investee companies over the long term to create value for all shareholders. We measure our success in these terms, rather than in 12 month cycles.

Sunrise Capital operates across the business cycle from early stage (venture capital) to mature (private equity) businesses.

Sunrise capital becomes successful in attracting the private equity of the people who are already leaders in their respective fields.